Elysia Guillén
I’ve always been drawn to the beautifully unusual. As a child, I’d spend hours digging through racks of old clothing and searching for treasures at “la segunda” (literally, “the second,” or secondhand store) with my grandmother. She’d tell me I had a “thrift eye” and that someday I should put that gift to good use.
La Segunda Estudio was one of those unexpected blessings born out of the pandemic. In the summer of 2020, I found myself furloughed from my hospitality job—without work for the first time since I was sixteen. With time to reflect, I returned to a childhood dream: to curate vintage pieces and create meaningful work rooted in culture and storytelling.
Today, La Segunda Estudio is a creative studio focused on vintage curation, content creation, and intentional community-building. My work is inspired by the cultural traditions, textiles, iconography, and music of Mexico’s diverse Indigenous communities, as well as the stories I encounter through travel. Whether I’m wandering a mercado in Coyoacán or exploring quiet corners of the Central Coast, I’m always seeking pieces and moments that feel soulful, rooted, and full of life.
Through my work, I hope to encourage more thoughtful consumption and remind people that new isn’t always better. Pre-loved pieces carry history, heart, and soul—and choosing them is a quiet act of resistance against mass consumption and in favor of something slower, more intentional, and more connected.
COMMUNITY • CULTURE • SUSTAINABILITY
Mujeres Makers Market
While women of color own a significant and growing share of women-owned businesses, we continue to face systemic barriers in entrepreneurship. I'm deeply committed to uplifting and amplifying female-presenting BIPOC business owners and entrepreneurs. That commitment came to life in 2020 when I collaborated with a group of inspiring Latinx women to launch Mujeres Makers Market, a project born from the need to foster community, creativity, and unity among women-led brands.
La Segunda Estudio & Mujeres Makers Market in the Press
Culture and confidence with Elysia Guillén
Business Champion of the Year
Best of Santa Barbara® 2024
El Presidio Comes to Life for Día de los Muertos Market & Craft Day
Best of Santa Barbara® 2023
Spirit of Small Business
19 Festive holiday markets to find one-of-a-kind gifts in and around L.A.
How Santa Barbara’s Online Creators Make Money and Brand Deals on Social Media
Fiesta marketplace sets up in Casa de La Guerra
Mujeres Makers Market Comes to Casa De la Guerra
Makers Market Centers Santa Barbara Mujeres of Color
Exploring Life & Business with Elysia Guillen of La Segunda
Siteline SB: Odds & Ends
Mujeres Makers Market
While women of color own a significant and growing share of women-owned businesses, we continue to face systemic barriers in entrepreneurship. I'm deeply committed to uplifting and amplifying female-presenting BIPOC business owners and entrepreneurs. That commitment came to life in 2020 when I collaborated with a group of inspiring Latinx women to launch Mujeres Makers Market, a project born from the need to foster community, creativity, and unity among women-led brands.